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Google Attribution 360, improved campaign measurement
19th September 2016
Today we will discuss one of the heavyweights of this new suite: Google Attribution 360. Attribution 360 promises to be a turning point in...
Which countries really won at the Rio 2016 Olympics?
22nd August 2016
We posted a couple of weeks ago at the midway point of the Olympic Games 2016 with a slightly different view of who was...
Who’s really winning at the Olympics? – Update on the following post
18th August 2016
Usain Bolt the 100m and 200m, Mo Farah takes the 5000 and 10,000, Michael Phelps to win…everything. Olympic results...
DMP: Adobe Audience Manager QA with James Trudgian
4th August 2016
Data Management Platforms (DMPs) represent the next generation of marketing technology solutions. Designed to sit at the...
Analytics and Data Jokes
13th July 2016
Who said data doesn’t have a sense of humour? There’s nothing that geeks love more than cartoons (I mean...
Sentiment Analysis with Twitter
10th June 2016
Recently, I’ve been learning the basics of performing sentiment analysis on social media data with R. In particular, I...
Principles Behind High-Converting Homepages
7th April 2016
The homepage is the most important page of every website. It will most likely be the first page new users land on, and...
15 Essential Elements to Improving Mobile Checkout Conversion
24th March 2016
In 2015, it was estimated that mcommerce accounted for almost 40% of online purchases globally. That’s a...
Google Joins the Marketing Cloud War and Launches Google Analytics Suite 360
17th March 2016
Google has launched its much talked about unified platform for enterprise level users; the Google Analytics 360 Suite....