Author: DBi

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Google Attribution 360, improved campaign measurement

Today we will discuss one of the heavyweights of this new suite: Google Attribution 360. Attribution 360 promises to be...
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Which countries really won at the Rio 2016 Olympics?

We posted a couple of weeks ago at the midway point of the Olympic Games 2016 with a slightly different view of who was...
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Who’s really winning at the Olympics? – Update on the following post

Usain Bolt the 100m and 200m, Mo Farah takes the 5000 and 10,000, Michael Phelps to win…everything. Olympic results...
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DMP: Adobe Audience Manager QA with James Trudgian

Data Management Platforms (DMPs) represent the next generation of marketing technology solutions. Designed to sit at the...
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Analytics and Data Jokes

Who said data doesn’t have a sense of humour? There’s nothing that geeks love more than cartoons (I mean...
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Sentiment Analysis with Twitter

Recently, I’ve been learning the basics of performing sentiment analysis on social media data with R. In particular, I...
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Principles Behind High-Converting Homepages

The homepage is the most important page of every website. It will most likely be the first page new users land on, and...
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15 Essential Elements to Improving Mobile Checkout Conversion

In 2015, it was estimated that mcommerce accounted for almost 40% of online purchases globally. That’s a...